We live in an information age. Data gathering occurs at a faster rate, from more sources than ever before. But data provide no information until communicated and understood.
Graphic designers organize, clarify and enhance visual communication, creating graphics for books, magazines, scientific and business data graphs, advertising, packaging, film and television titles, posters, web-pages, etc.
Graphic designers use type, illustration, photography, computer graphics and symbols to achieve visual solutions that are functional, elegant, simple and economical to evoke positive responses from a target group.
Graphic design utilizes the visual skills of the fine artist and the problem solving skills of the professional designer to accomplish specific communication objectives in a business environment.
Real-world design environments, critiques, field trips, seminars and job assignments for actual clients prepare ULM students to become creative design professionals.