Review for Exam One, Art 101
Basic Design, ULM - Mr. Fassett 

Art is a form of expression giving order to a human's reaction to his/her environment. 

The components of a work of art - subject, form, content.

Form is all the perceivable characteristics of a work, 
and their arrangement.

Design is activity by or for a definite reason.

Design is structure, order, organization.

Design elements - physical realities. line, shape, color, value, texture.

Design principles - guidelines to establish form unity: harmony, variety, dominance, balance, movement, proportion, economy.

The principle of harmony is used to promote and maintain a sense of unity among the elements of the design. Unity in a visual work can be achieved by "proximity," "repetition," or "continuation." Elements that share similarities can also produce a sense of rhythm.

The principle of variety is used to promote and maintain interest in a design. This interest is accomplished through contrast or differences of elements and/or through the use of elaboration or increased complexity of certain elements. 

Art has the potential to guide the people and values of the culture that has produced it. 
Art can instruct, remind, and persuade. Art is the sharing of experience, sensation, and reaction through aesthetically coherent composition. Art communicates and extends experience, gives form to feelings, searches for and demonstrates reality.

Perception/reality, very often "the medium is the message."

A focal point (area of emphasis or dominance in a visual work) can be achieved by "contrast," "isolation," or "placement."

Abstraction is the simplification, distortion, exaggeration, or rearrangement of natural objects to meet the needs of artistic organization or expression.

Other terms: figurative, representational, non-representational (non-objective).

Form follows function - The appearance or structure is determined by the performance objective. Establish function first, then create form to fulfill it.

ART CRITICISM - (fine art) Inventory, formal analysis, interpretation, judgement.

A quick sequence of critique for design: execution, correct information, parameters followed, appropriate to communication task, well designed, creative.

CREATIVITY:A unique response to stimulus

Creative people:

  • record and report experience in a unique manner.
  • are curious and discerning.
  • have a fluency of ideas, generalize ideas, elaborate on ideas.
  • are not afraid of the unknown.
  • would rather suffer a result of commission rather than omission.
  • resist premature closure.

    The creative process

 
 
EXPOSURE: initial stimulus, awareness of a problem or need, exposure to parameters and limitations, exposure to previous solutions, possibly some preparation of media.


 
INCUBATION: subconscious assimilation of stimuli and past experiences.

 
ILLUMINATION: conscious awareness of possible solution or direction toward a solution.

 
EXECUTION: verification of possible solution. Translation from idea to reality.


The paradox of design/creativity.

The nature of a mark, such as a line or a letterform is dependent on: inter-action of tool and surface, response of the surface to the tool or pigment, speed or technique of execution.

Design Terms: plastic/decorative, picture plane/picture frame, figure/ground - positive/negative - biomorphic/geometric - hard edge/soft edge, motif, hatching, cross hatching, stippling,  Value Key, symmetrical balance/asymmetrical balance, expressive directional quality, pencil grades (2B HB 3B 4H 2H).

Ruler close-up one inch,
smallest increments are 16ths

ruler close up