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November 1, 2007

ULM agribusiness students ranked in top 25 in online global competition

ULM agribusiness students achieved Global Top 25 ranking for their company's GLO-BUS performance the week of Oct. 1 – 7 in an online simulation exercise competition involving 11,905 business management students from 170 universities in 10 countries.

Currently, four ULM teams are participating. Team A, also known as “Team Cameras,” achieved the recent ranking of 23rd place on the global level. The team is headed by Cody Zaunbrecher (a sophomore from Bastrop), Caleb Wallace (a junior from Bastrop) and Justin Densmore (a senior from Oak Grove).

GLO-BUS has been operating for at least 12 months. Teams of students run a digital camera company in head-to-head competition against companies run by other class members for the digital camera market share, competing in four geographic regions: Europe-Africa, North America, Asia-Pacific and Latin America. Results are dynamic and subject to change.

Naveen Musunuru, ULM assistant professor of agriculture, praised the competition. “This exercise gives students an opportunity to learn in a dynamic environment, the ability to think strategically, and improves results-oriented decision-making.

This opportunity is part of the learning experience for the ULM farm and agribusiness management students. The objective is to develop and execute a competitive strategy that enables each team to gain an edge when compared to other opponents. Teams are evaluated based on five performance measures: earnings per share, return on investment, stock price appreciation, credit rating, and brand image.

All companies initially begin the GLO-BUS simulation exercise at the same level from a global perspective—with equal sales volume, market share, revenues, profits, costs, product quality and performance.

As a team, members must make decisions regarding camera design (image resolution, lens configuration, and camera durability); product research and development marketing (number of retail dealers, technical support budget, and advertising budget); labor compensation and training (number of employees, wages, incentives, and fringe benefits); and finance (debt, equity, and credit ratings).

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