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January 6, 2009

Clow’s textbook published and in use at 180 national universities

Dr. Kenneth E. Clow, holder of the Margaret and Bernard Biedenharn Endowed Chair in Business and a marketing professor at the University of Louisiana at Monroe, has recently had a textbook published, which is now used by an estimated 180 universities across the United States.

The text, titled “Integrated Advertising, Promotion, and Marketing Communications,” fourth edition, Prentice-Hall, was written with Donald Baack from Pittsburg State University.

Another of Clow’s works, the “Concise Encyclopedia of Professional Services Marketing,” has recently been published by Routledge. The book, written with Robert E. Stevens, is designed as a reference tool for individuals who are responsible for marketing professional services. This can be a doctor, lawyer, accountant, or someone on his/her staff that has that responsibility.

Clow has published over 150 articles in academic journals and proceedings and has written several other textbooks. He is also co-author of the “Encyclopedia of Advertising.”

He has won numerous awards for his research, scholarly publications and teaching. In 2006, he was selected as the Outstanding Professor for the College of Business Administration at ULM. In 2002, he received the Adolph Dial Award for Scholarly and Creative Activity at the University of North Carolina at Pembroke. This award recognizes the person with the most prolific research at the university. Twice he was awarded the School of Business Faculty Excellence Award for Research at Pittsburg State University. In addition to these prestigious awards, his work has been recognized at national and regional marketing conferences.

Clow has been actively involved with the local Advertising Club of Northeast Louisiana, serving as a member of the Board of Directors and encouraging and working with students in developing advertisements that have been submitted for American Advertising Federation competition.

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