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Team Gibson and Johnson win Inspirathon Integrated Marketing Campaign

Published Nov. 27, 2019

University of Louisiana Monroe students Justin Gibson and Isaac Johnson won the Inspirathon Integrated Marketing Campaign contest by designing a campaign to reduce underage drinking in Northeast Louisiana.

PHOTO: Inspirathon winners Justin Gibson, left, and Isaac Johnson, right, with judge Dr. Avis Carroll.

The contest was sponsored by the Northeast Delta Human Services Authority and hosted by the School of Management in the College of Business and Social Science and Pi Sigma Epsilon.

The first-place win earned team Gibson and Johnson $200 to donate to the ULM student chapter of the Society for Human Resource Management.

Additional donations were earned by second place winners Trinity Foucha and Linh Luong, and third-place team Trey Jones and Oreolua Ibrahim.

The campaign design work occurred between 4 p.m. Thursday, Nov. 7 and 4 p.m. Friday, Nov. 8, followed by the judging at 4:30 p.m. Contestants were assisted by business instructor Tom DeNardin, and Ashley McTurner and Megan Williams of Newcomer, Morris, and Young advertising and audio-visual agency. 

The students were inspired by a visit from motivational speaker Bill Baldridge of www.YAWI.org

The contest was judged by three judges from the NDHSA and by Virendra (VC) Chhikara of the Louisiana Small Business Development Center.