Published January 9, 2024
CAPTION: ULM sophomore and Reginald F. Lewis Scholar Myles Goldman poses with his research
poster at the annual Undergraduate Research Conference at the University of Louisiana
Lafayette on November 4, 2023.
MONROE, LA – Myles Goldman, ULM sophomore, Reginald F. Lewis Scholar, and TRIO Scholar, presented
"A Marketing Analysis for Chennault Aviation and Military Museum" at the Undergraduate
Research Conference at the University of Louisiana Lafayette (ULL) on November 4,
2023. ULL organizes the Undergraduate Research Conference annually in November. Undergraduates
from universities and colleges around Louisiana met to share their knowledge and research
through oral presentations, lightning talks, and poster presentations.
The University of Louisiana System Reginald F. Lewis Scholars Program and ULM TRIO Student Support Services sponsored the project. Mr. Goldman received guidance
from Mr. Tommie Nelson, ULM TRIO Retention Specialist, Dr. Claire Norris, Associate
Vice President of Institutional Effectiveness and Special Initiatives at University
of Louisiana System, Dr. Jun Yu, ULM Associate Professor of Marketing, and Dr. Joyce
Zhou, ULM Professor of Marketing and Business.
“It was a great experience working with TRIO and Reginald F. Lewis Scholar Myles Goldman,”
said Dr. Joyce Zhou. “When we brainstormed his project ideas, we tried to leverage
his history major background with my area of business marketing. Myles has acquired new
knowledge on conducting research and enhanced his critical thinking skills. I am very
proud of his accomplishments and expect to see great things from him.”
Mr. Goldman’s research entailed collecting data and analyzing the marketing activities
of the museum to help determine future improvements to further attract Gen Z and Millennial
visitors.
Engaging in research activities such as these enhances the student's academic experience
by combining classroom theory with practical, real-world concerns. “Students who engage in research tend to have higher critical thinking and problem-solving
skills,” said Dr. Claire Norris. “Also, research plays a significant role in accreditations as well as the competitiveness
of the university, which ultimately enables it to attract top talent in terms of both
students and faculty.”
The Reginald F. Lewis Scholars Program of the University of Louisiana System improves
the college experience for black male students in the system. The Reginald F. Lewis
Scholars Program provides a three-year curated educational experience focused on three
key areas–academics, social advancement, and community service. The program seeks
to recruit black males and provide educational programs, mentoring opportunities,
and co-curricular experiences to improve outcomes.
