Bachelor of Science in Health Studies: Healthcare Management/Marketing Track

The Healthcare Management/Marketing (HSMM) Track
Our innovative Bachelor of Science in Health Studies (BSHS) Management/Marketing track
at ULM includes
- 120-credit BSHS degree
- a solid foundation of healthcare, business, and humanities courses.
- a focus on 21st century skills that can be particularly attractive to employers
- a focus on strengths-based leadership skills that supports personal and professional
growth
- practicum experiences for real-world knowledge
- a range of minor options built into the curriculum
- interaction with various student majors including speech, occupational therapy, kinesiology,
biology, psychology, and many others
- flexibility of on-campus and online courses
- low-cost textbooks; free course resources
- personable and supportive faculty advisors stay with you from major declaration to
graduation
Candidates for This Program Include:
- Students who want to seek non-clinical management positions at hospitals, medical
centers, public health or rehabilitation clinics
- Students who wish to pursue graduate education in a variety of fields such as healthcare
administration, informatics or public health
- Students with Associate Degrees transfer credits
- Students wanting to advance their career in health sciences
HSMM Program Goals
The curriculum prepares the graduates to:
- Demonstrate effective communication skills in writing and speaking
- Utilize team building skills to lead collaborative projects to accomplish group goals
- Employ organizational, business and leadership skills that support effective decision
making in healthcare
- Demonstrate knowledge and sensitivity of culturally diverse populations and their
attitudes toward health and illness.
- Understand the ways information technology can be used to support clinical and managerial
decision-making in healthcare
- Apply principles of scholarly research practices to evaluate information, identify
solutions and advance knowledge of health care issues
- Apply legal and ethical principles fundamental of healthcare services
- Develop interpersonal skills, work habits and attitudes necessary for practicum and
job success.
- Exhibit a collection of their academic work, professional goals and reflection of
their strategies used to complete their work through an ePortfolio.
- Design, plan, implement and/or evaluate a healthcare program, policy, or service that
contributes to a community’s resources or to the solution of a problem while on practicum.
Resources:
*only for non-Health Studies Majors
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